What is the Trusted Shops Gütesiegel?
The Trusted Shops Gütesiegel is a German trustmark awarded to online shops that meet strict criteria in terms of:
Data protection (GDPR / DSGVO)
Consumer rights (right of withdrawal – Widerrufsrecht)
Transparency of prices and terms and conditions
Guaranteed delivery of goods and secure payment
It includes purchase protection for customers from €100 up to €20,000, which significantly increases their feeling of security.
Does it really affect sales? (Studies and surveys)
Source
Results
Trusted Shops Study 2023
Increase of up to 15–20% in conversion rates.
ECC Köln
Users trust shops that carry the seal 87% more.
idealo & Bitkom
Trusted labels directly influence the purchase decision of 61% of online shoppers.
The reason? Customers feel they are legally protected if something goes wrong, and they are less afraid of fraud or losing their money.
Key benefits of the Trusted Shops certificate
Benefit
Impact
Increased trust
Especially among first-time visitors.
Improved conversion rate
Fewer abandoned shopping carts.
Free buyer protection for customers
Competitive advantage compared with major online retailers.
Verified reviews
Trusted, verified reviews strengthen credibility.
SEO advantages
Star ratings (rich snippets) appearing in Google search.
Is it worth the cost?
Shop size
Expected impact
Start-up / small shop
Fast trust-building – excellent for a strong start.
Medium-sized shop
Higher sales and a more professional overall appearance.
Large shop
Relatively smaller additional effect – but almost indispensable in sensitive sectors (fashion, health, electronics).
Prices usually start at around €30 per month plus a one-off audit fee (initial audit approximately €100–300).
How to make practical use of it
Display the seal on every page (footer + header).
Place the “buyer protection” (Käuferschutz) box next to the purchase button.
Use the official Trusted Shops reviews on your product pages.
Highlight the trustmark in your advertising (Google Ads, Meta).
Respond professionally to negative reviews to build a trustworthy brand image.
When is it not particularly useful?
If your shop lacks a professional design.
Or if you only sell locally with very little competition.
Or if you sell very low-priced products where customers do not really expect or need guarantees.
The editorial team of this website strives to provide accurate information through thorough research and consultation of multiple sources. Nevertheless, errors may occur or some details may not be fully confirmed. Therefore, the information in these articles should be regarded as an initial, non-binding point of reference, and you should always contact the competent authorities to obtain definitive, reliable information.
