Cooperation with a Delivery Service for Breakfast Meals

Partnering with a delivery service (Lieferdienst) to offer breakfast (Frühstück) can be an excellent way to increase sales and attract new customers. To make this work in Germany, however, you need to pay attention to the legal, operational, and commercial aspects.

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1. Possible cooperation models

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2. Key legal requirements

• Gewerbeanmeldung (business registration)
  Your registration should explicitly cover food delivery, for example:
  “Herstellung und Lieferung von Speisen” (preparation and delivery of meals).

• Food law & hygiene regulations

  • A HACCP concept that includes storage and transport.

  • Ensuring that hot and cold foods remain at safe temperatures during delivery.

• Verpackungsverordnung (VerpackG – packaging law)

  • If you use packaging (boxes, cups, bags), you must register with the ZSVR packaging register.

  • Packaging should comply with LMIV (food information regulation) – basic product information must be available.

• Labelling obligations (allergens)

  • Even in delivery, customers must be able to see allergens and ingredients – on the website/app menu or on labels.

• VAT and delivery (Umsatzsteuer)

  • Delivered, ready-to-eat meals are often taxed at 19% VAT rather than 7%.

  • Always clarify the exact tax treatment with your tax advisor (Steuerberater).

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3. Smart breakfast delivery concepts

Ideal products for delivery:

• Fresh bread rolls (Brötchen)

• Breakfast box (Frühstücksbox) with cheese, cold cuts, jam, butter

• Croissants and pastries

• Yoghurt with toppings (granola, fruits, nuts)

• Coffee / juice / smoothies (if safely transported in proper containers)

Technical & practical tips:

• Use insulated thermoboxes to keep baked goods and hot items warm.

• Choose leak-proof packaging for drinks and sauces.

• Put stickers/labels on each box with the order name, content and allergen hints.

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4. How to start working with a delivery service

1. Register with well-known platforms

• Open a restaurant partner account on:

  • Lieferando Partner

  • Wolt Partner

  • Uber Eats Merchant

• Highlight in your profile that you are specialized in breakfast.

• Launch attractive morning deals such as:
  “10% off your first breakfast order between 7–10 a.m.”

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2. Or: build a local partnership with a driver / courier

• Look for a bicycle courier or Minijob driver in your city.

• Set up a written agreement covering:

  • Fee per delivery (e.g. 3–5 € per order)

  • Delivery time window (e.g. delivery within 30–45 minutes)

  • Payment handling (cash, card, online payment)

  • Commitment to food safety and hygiene rules

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3. Successful marketing for breakfast delivery

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The editorial team has compiled this information with care, based on multiple sources. Nevertheless, errors or incomplete details cannot be ruled out. Please treat this article as an initial guide and always consult the relevant authorities or professionals (local trade office, food control authorities, tax advisor) for binding and up-to-date information.