Looking at an alternative programme: “go-digital” (BMWi)
Intended for small businesses with up to 99 employees or turnover of ≤ €20 million
Funds the analysis, planning and development of digital strategies (websites, IT, information security, etc.) for up to 30 consulting days × €1,100/day (~€33,000) (itportal24.de).
Covers planning and consulting activities rather than hardware investments.
EPR programme and digital schemes by L-Bank (Baden-Württemberg)
Example: “Digitalisierungsprämie Plus”
For companies with up to 100 employees and €20 million annual turnover
Supports the build-up of an online shop as part of an integrated digitalisation programme (d-i-s.de).
What can you do as a first step?
Prepare a digital document outlining:
Your current situation: your shop – already online, app-based, or still purely brick-and-mortar?
A plan to move towards an omni-channel model (website + POS + CRM)
Contact with a certified partner (e.g. IHK or a consulting firm approved under go-digital) to design a financing plan
Quick summary
| Programme | Current status | Still available? | Focus |
|---|---|---|---|
| Digital Jetzt | Ended | Unfortunately no | Hardware/Software + training |
| go-digital | Suitable now | Yes | Structured consulting and follow-up |
| Prämie Plus (BW only) | Self-employed / SMEs up to 100 staff | Yes | Digital shop + planning |
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