BMW has announced that starting next month, all vehicles will carry the company’s new logo.
The redesigned emblem first appeared last year on the electric iX3 model, without major publicity.
Key changes include the removal of the inner chrome ring, a flatter and simpler design, and subtle adjustments in color tones and texture.
The black circle now features a matte finish, while chrome remains only around the letters and the outer ring.
According to BMW’s head of design, the update aims to preserve the brand’s iconic heritage while adding clarity and precision, making the logo more contemporary in the era of electric cars and digital design.
Sources - Agencies
